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The course starts by learning the fundamentals of all forms of media vehicles: online (cyber), on air (radio, television, digital film), offline (printed media), and on ground (events and experiential marketing).

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Also it starts by learning all functions of communication in various forms (educate, inform, entertain, info-tain, persuade, interact, engage and empower).

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Further, every batch begins by learning the basics of management, marketing, HR, and their applications in the context of Media and Entertainment management.

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The course will make the trainees understand the inter-dependence of content creation, content marketing and content delivery, or, in other words, convergence of content, business and technology.

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Next, the trainees move towards one of the two areas: Mass Communication or Communication Management, in the second semester.

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Then, in the second year of education, that is, in the third and fourth semesters, they move towards further specialization in various areas of journalism, audio visual production, advertising or PR-Events.

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Each trainee completes two live projects in each semester with industry clients.

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Each trainee completes one internship of 8 weeks, after each of the first three semesters, one in a development sector organization, and two in industry organizations, with the fourth semester ending in a job with one of these interning houses or some other as per performance and market situation.

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The trainees participate in live branding and communication experience through outreach programs of the institute around India and other events on campus.

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Half the evaluation is through exams at the end of the semester, and the other half through practical assignments which are either online, or field-based, or creative ideation based.

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Integrated industry-oriented autonomous PG,UG and Executive courses with exam-based management oriented University formal degree courses. Tie-up with Bharathidasan University through 24X7 Learning/Avagmah for MBA in Media & Entertainment and BBA .

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One-fourth sessions are conducted by full-time faculty and three-fourths by visiting professionals and media stalwarts to give industrial relevance.